Ad of the Day: Comcast Beautifully Shows How a 7-Year-Old Girl Who Is Blind Imagines The Wizard of Oz

GS&P N.Y.'s seamless mix of craft and emotion By Tim Nudd:

Here's an ad that should be a show-stopper during the Oscars on Sunday night.

The beautiful 60-second spot from Comcast tells the story of Emily, a 7-year-old girl who was born blind. Comcast asked Emily to describe what she sees in her mind's eye when she watches The Wizard of Oz—and then the company built that version for her, using skilled set and puppet designers and makeup artists.

The ad goes on to explain that people with visual disabilities can get more out of watching TV with Comcast's "talking guide." Developed by the Comcast Accessibility Lab, it includes voice guidance and one-touch access to closed captioning—and is part of Comcast's commitment to helping people with disabilities enjoy entertainment.

Two-time Academy Award winner Robert Redford delivers the voiceover at the end.

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